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Email opt-in laws for newsletters: Legal Requirements and Risks

Build your list, they say! But what are the the risks and email opt-in laws for newsletters? Sending emails to your clients and prospects is only one way to do business of course — but, does that mean...

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Top 6 tips for marketing your photography business

The goal of marketing your photography business is to attract more quality clients. So how can you do this? Better yet, how can you do this without spending money you don’t have and working more hours...

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4 tips to make albums a viable part of your business

When it comes to designing an album, you need to get the basics right. Like most things, it’s all about prep. If you get the foundations right, the design process will flow.   Tip 1:  Know your album...

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5 Tips to end the year on top of your game

We are all about finishing the year strong and rolling into the new year – so we wanted to share some high impact tools and tips to end the year on top of your game. We love to break it down for you so...

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5 Keys to marketing your photography business (easily and effectively)

Marketing is not just getting clients to your door.  It is the entire experience from the sales copy output, to the communication with an inquiry, all the way through requesting clients to refer you to...

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Mow Your Lawn At the Right Time – A Critical Marketing Tip for Photographers

Mowing your lawn (read: marketing your business) is more than having the right equipment, it is also about timing, nurturing and engaging. If you recall the story about my neighbor who insists on...

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10 Tips To A Kicking Facebook Ad

Facebook ads are a fantastic way to generate new leads and book clients.  However, you can waste a lot of money if your Facebook advertisement is confusing, cramming of info, and lacking critical...

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Photography Marketing Is Much Like Holiday Traffic

  Holiday traffic is a bummer. Especially when you live in large metro areas with lots of cars.    Living on the 95 corridor is an experience – to say the least.  You have to gauge even your trip the...

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You don’t have to do this.

I get to do this. I get to run in 10-degree weather. I get to deal with business taxes. You’re probably thinking I’ve had one too many craft beers with that last sentence, huh? Well this past week we...

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Relocating Your Photography Business

Ahh relocation – it’s so stressful, exciting, stressful, new, stressful….if you can’t tell..it’s stressful! I have done it twice since May and I anticipate doing it again here this next May due to...

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